Storefront search
On-site search with autocomplete, and a report of what people searched for and did not find.
Someone using your search box has told you exactly what they want. They convert at a much higher rate than someone browsing, and they leave immediately if the answer is an empty page.
How it works
- Search across the catalogue, with autocomplete as they type.
- Searches are recorded, including the ones that returned nothing.
The zero-results report is the valuable half
Every empty search is demand that arrived, cost you something to acquire, and left. Read as a list it usually splits three ways:
- Products you do not stock — a buying signal, free.
- Products you do stock under another name — the most common case, and the cheapest fix. Customers search for the word they use, not the word on your invoice.
- Misspellings — worth handling if a term appears often.
The middle one is the reason to look. It is revenue you already have and cannot reach.
What it does not do
It is not a search platform with faceted relevance tuning and synonym dictionaries. If search is your product — a very large catalogue where discovery is the whole experience — you will outgrow this, and that is worth knowing early.
Stop reconciling stock by hand
One catalogue, six channels, one stock figure that stays right.