Demand signal
Wishlists and back-in-stock
What customers wanted but did not buy, and who to tell when it returns.
A wishlist is a customer telling you what they want. An out-of-stock product with people waiting is demand you have already earned and cannot currently serve.
How it works
- Customers save products to a wishlist against their account.
- Interest in out-of-stock items is recorded, so a restock has a list of people to notify.
- Wishlist data aggregates into a view of what is wanted.
The buying signal people ignore
Wishlists are usually treated as a customer convenience. They are more useful as a purchasing input: a product accumulating saves without selling is priced wrong, described badly, or photographed badly — and a product accumulating back-in-stock interest is one to reorder sooner and deeper.
What it does not do
It will not notify anyone automatically about a price drop, and a wishlist is not a reservation. Saving something does not hold it.
Stop reconciling stock by hand
One catalogue, six channels, one stock figure that stays right.