Wholesale and trade accounts on the same catalogue as retail
Trade customers need their own prices, their own terms, and none of your retail pricing visible.
Half your business is trade and half is retail. Running two shops means two catalogues, two stock figures, and reconciling both.
Most platforms treat wholesale as an afterthought — a discount code, a second store, or a plugin that hides prices until someone logs in. All three create the same underlying problem: two places where stock lives, and no reliable answer to how many you actually have.
Qwikr runs trade on the same catalogue and the same stock figure as retail. What differs is what a given account is allowed to see and pay.
Prices per account, not per coupon
Trade pricing is not a percentage off retail. It is negotiated, it differs by customer, and it often differs by product for the same customer. Qwikr supports:
- Tier pricing — a band a whole group of accounts sits in
- Account-specific pricing — a price that applies to one customer only
- Quantity breaks — the price changing with the order size
Because these are prices rather than discounts, a retail promotion does not accidentally stack on top of a trade rate. That is a common and expensive failure on platforms where wholesale is implemented as a coupon.
Applications, not open signup
A trade account is a commercial relationship, so it starts with an application: company name, registration, VAT number, the addresses that matter. It arrives as unapproved and notifies you to review it.
One detail worth mentioning because it is the sort of thing that leaks information: the application form returns the same neutral message whether or not the email is already registered. Confirming “this address already has an account” tells anybody who asks which of their competitors buy from you.
Terms, credit and getting paid
Trade customers rarely pay by card at checkout. Qwikr carries payment terms and a credit limit per account, so an approved customer can order against terms rather than paying up front — and chases overdue balances automatically rather than relying on someone remembering.
Quotes, for the orders that need a conversation
Large or unusual orders often start as a request rather than a purchase. A trade customer can request a quote against their own pricing, you accept or adjust it, and the accepted quote becomes an order without anybody re-entering the lines.
Reordering, because trade buying is repetitive
Trade customers buy the same things repeatedly. One-click reorder from a previous order removes the most tedious part of the relationship, and company catalogues let you restrict a given account to the products you actually supply them.
The part that matters most: one stock figure
Because trade and retail share a catalogue, a wholesale order of forty units decrements the same figure that your retail storefront and every marketplace read. There is no reconciliation step, because there is nothing separate to reconcile.
That is the whole argument for running trade here rather than as a second shop. Two shops means two truths, and two truths means overselling on whichever one finds out last.
What it does not do
Qwikr is not an ERP. It will not run your purchase ordering, your manufacturing, or your accounts ledger — though it will sync orders to your accounting system. If your trade operation needs demand planning across a supply chain, this is the commerce layer in front of that, not a replacement for it.
Stop reconciling stock by hand
One catalogue, six channels, one stock figure that stays right.