Product reviews

Reviews are the closest thing a website has to a customer asking someone in the shop whether the thing is any good.

How it works

• Reviews attach to the product and appear on its page.
• Moderation sits before publication, so abuse and spam do not go live.
• Ratings feed the structured data on the product page, which is what search engines display.

Do not delete the bad ones

A page of unbroken five-star reviews reads as fake, because it usually is. A four-point-something average with a couple of critical reviews is more persuasive than perfection, and shoppers actively seek out the negative ones.

Moderation is for abuse and spam. A customer who disliked the product and said why is doing you a favour — answer it publicly.

What it does not do

It does not verify purchase automatically against every channel, and it does not import reviews from marketplaces — those belong to the marketplace, not to you.