Digital downloads

Patterns, presets, ebooks, software, audio. No stock to count and no parcel to send, which makes digital products the easiest thing to sell and the easiest to give away by accident.

How it works

• A file is attached to a product and released once payment has actually cleared, not when the order is placed.
• Each download is recorded against the order, so the delivery is a fact you can check rather than an email you hope arrived.
• A customer can re-download from their account, which removes the single most common support request for digital goods.

The bit people get wrong

Emailing the file as an attachment feels simpler and is worse in three ways: large files bounce, the email can be forwarded indefinitely, and you have no record of whether it arrived. A tracked link solves all three and costs nothing extra.

What it does not do

There is no DRM. A determined customer can share what they have bought, and any vendor claiming otherwise is selling you comfort. What tracked delivery gives you is evidence of what was sent and to whom — which is what actually matters when a purchase is disputed.