Automated email flows
Sequences that send themselves when a customer does something, or stops doing it.
A flow is a sequence triggered by behaviour rather than by a date: someone joins, someone abandons a basket, someone has not ordered in ninety days. It runs without anybody remembering, which is the only reason it works.
How it works
- Customers are enrolled automatically when they match the trigger.
- Each step has its own delay, and can be targeted so a step only sends to part of the flow.
- Send-time can be set per step, because an email that lands at 3am is an email read at the bottom of a full inbox.
- Revenue is attributed per step, so you can see which message earns and which is filler.
The three worth building first
Welcome, because a new subscriber is never more interested than in the first week. Abandoned cart, because the customer already chose the product. Win-back, because a lapsed customer is the cheapest sale you have.
Everything else is optimisation. Those three cover most of the money.
What it does not do
It will not write the emails, and it will not fix a bad offer by sending it more often. A flow multiplies whatever it is carrying — including the failure of a message nobody wants.
Stop reconciling stock by hand
One catalogue, six channels, one stock figure that stays right.