Campaigns and the newsletter list
One-off sends to a list you own, with engagement scored per subscriber.
A flow reacts to behaviour. A campaign is the other kind of email: a launch, a sale, a piece of news — sent once, to a list, when you decide.
How it works
- Subscribers are held as a list you own, separate from customers who have bought.
- Campaigns record opens, clicks and bounces.
- Engagement is scored per subscriber, so you can tell who is still reading.
Why the engagement score is the useful number
List size is vanity. A list of ten thousand where two thousand read anything is a list of two thousand, plus eight thousand addresses that are quietly damaging your deliverability — mailbox providers weigh engagement, and repeatedly sending to people who never open teaches them to filter you for everyone else.
Scoring engagement lets you stop mailing the dead weight, which counter-intuitively increases how many people see your emails.
What it does not do
It is not a full marketing suite with landing pages, SMS and ad audiences. It sends email to people who bought from you or asked to hear from you, and it tells you what happened.
Stop reconciling stock by hand
One catalogue, six channels, one stock figure that stays right.